The need to know and interpret Change, innovation and trends presented by the market by becoming able to turn them into concrete opportunities to develop profitable business models and achieve the success we deserve.

How to create an editorial plan that takes into account your business objectives, user search intent and SEO solutions? Eva will explain you how to plan a data-driven content strategy, showing you how to understand search intents and different types of content with Keyword Research and how to do competitive keyword analysis.

Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. This presentation will show how!

In this speech, I'm not going to share silver bullets, magical how-tos, or secret strategies that will bring you thousands of links. I'll give you something way better. I share my 3+ years of experience in building links and uncover how exactly I land links for our clients (including their commercial pages). I'll share real stories of how some of my clients have grown their traffic up to 300% and have dramatically increased their number of acquired clients within only a few months after I start working with them. Also, I'll share what kind of strategies we were using to acquire those links. The biggest plus of my link building approach is that you don't need to use expensive tools, hire a top-notch digital agency, or even write a masterpiece to start building links to your site. Even average content could easily be promoted to the top of Google if you know what to look for.  

Practical Lab: over 1 hour focused on case studies about SEO, CRO and E-commerce. Some speakers will answer to all your questions and doubts. Craig Campbell Black Hat SEO & link building incredible case studies! Joe di Siena:How to sell your product at no cost and generate 60k of Affiliate Commisson in one wee Robert Niechciał :Advanced semantic optimization for Ecommerce - 3x visibility in 2 months - Case study .

Faisal will explain step by step how to analyze the Log Files, which tools to use for SEO and through a case study will show you how to improve the visibility of your website through the analysis of the Logs.

Lessons from my adventures in lorem ipsum on how you can rank for just about any keyword.

I’ll talk about my journey and my progress to reaching my goal of going from $0 to $100k per month growing affiliate sites with SEO, whilst scaling a digital marketing agency and using the profits to reinvest in authority and niche affiliate sites. I’ll talk about how I got started, what I did over the coming 9 months, and where I’m at. I’ll go into detail about the previous two years building my personal brand online, particularly with video, networking, and then embarking on this huge project. I’ll take people step-by-step through the wins, the fails, and the processes and strategies I implemented along the way to hit my target.It’ll be one hell of a story and a hugely beneficial and valuable insight for people.  

How important is a good UIX in ecommerce and how much does it impact on the increase in conversions? I'll show you a case study in which you'll discover how to approach a Redesign of an Ecommerce and apply the best practices step by step that have led to a 30% increase in sales with an increase in total turnover over the year of one million euros! Not to be missed!  

In this digital age the protection of online identity is a huge problem both for people and for Companies. From online defamation to negative reviews, from domain name protection to the right to oblivion, Alessandro will explain how to deal with the new legal challenges in the age of online businesses where the reputation on the web is one of the main elements revealing secrets, tips and hidden pitfalls.

In this speech Luca will talk about how it is possible to tag our users based on their online behavior and how to use this data to improve their experience and, consequently, our performance. To make it more tangible I will show a case study on an Australian ecommerce increasing the turnover through email marketing automation and data analysis.

How to sell a product that nobody knows and nobody searches through an integrated strategy on Google, Facebook and Amazon.  

The mechanics of mental processes to generate a performing attitude. Offline: what attitude is useful in dealing with unforeseen events or daily challenges? Online: Which mental attitude to adopt when writing posts, managing comments and interacting with followers? With what mental attitude can I manage flames or haters? Roberta will explain you how to manage various critical conditions to always get the most out of them!  

Mandi will take you through her background and what led her to launch Babyology, which became Australia's largest digital publisher for parents. She will talk about the journey from launch all the way to exit with all the many ups and downs in between. She will let you know mistakes she made and how you can learn from them.  

Making Social Media today is increasingly difficult, because the organic reach of posts has dropped dramatically and the attention of people on social is very - too - scarce. How, then, can we integrate social networks into a complete Digital Marketing strategy and use them as a sales tool? Andrea will show you, in a concrete way, that you can get qualified leads by adopting the right strategies of Social Media Marketing.

Practical Lab: an hour of time in which our speakers will present unique case studies and methodologies to be applied to Facebook ADS and Social ADV: tricks to exploit online advertising channels in a concrete way and with a real return on investment. Lead Generation: techniques for obtaining qualified leads. You will be able to ask questions and interact with speakers. Andrea D'Ottavio: Facebook ADS: how to get low-cost conversions to sell products with Facebook&Instagram [CASE STUDY]. Alessandro Cairone: How to use survey, profiling and automation to raise the repeat purchase KPI. The Breil instance.[CASE STUDY]. Barbara Brunelli How to increase the conversion rate: how to apply the right changes to a web project to improve the CRO significantly: tricks and secrets! [CASE STUDY].

With the right strategy, your business can really thrive - and there really is no time like the present to leverage the power of Instagram to increase brand awareness, drive traffic and sell more. In this session with award-winning digital marketing strategist Laurie Wang, you will learn how to boost your business by using Instagram effectively so that you can attract the perfect followers, get paying customers & make more sales.

As marketers, we produce content every day. But are we giving it the fuel it needs to generate real results? Are we doing all we can to get a return on investment from each and every article? Yva doesn't think so. In this talk, she will share actionable tips and tactics from inside her agency, Content Boost, to help you squeeze every bit of juice from your blog posts and maximise the impact for your company and your clients.  

Nivk manages an international SEO team for Vodafone, his experience has led him to manage, create and organize advanced reports to get the most out of SEO. In this innovative and revolutionary speech he will show for the first time how to use integrated tools to understand and optimize your Online Visibility strategy. It will provide you with tips and methodologies that you can apply immediately to your business.  

Why investing months or years to create a product / service completely from scratch when you can earn immediately by promoting what is already tested and ready to use? Silvia will share with you a step-by-step system to earn high commissions by promoting third party products/services.

Content is the ideal long game lead generator as it works around the clock for you, but many are overwhelmed by creating a consistent flow of content. In this session Tristan will unpack how in just 30 minutes per month you can be present on all social platforms, allowing you to focus your energy on serving your customers. Examples of people who have used this strategy include ;A business coach who made $11k in 10 days on Snapchat, An event that increased attendance by 500% and profits by 300% 

Do you want to increase the number of customers or leads? Follow good design conventions and implement best practices are a necessary condition, but often not enough.  So, how do you do? If you really want to improve performance, you need to adopt a data-driven work process validated by a scientific method. Design, produce, measure and analyze. This talk will give you a vision of how to maximize the conversion rate of websites with sales targets or lead generation.